1. Dunkin’ Donuts – changed their name to just Dunkin’

2. Weight Watchers – rebranded as WW

3. Uber – underwent a complete transformation after numerous scandals

4. IBM – shifted their focus to cloud computing and artificial intelligence

5. Microsoft – transformed into a cloud-first and mobile-first company

6. McDonald’s – changed their menu to focus on healthier options

7. Airbnb – diversified their offerings from just accommodations to experiences and events

8. Harley-Davidson – aimed to attract new riders with a rebranding campaign

9. Kodak – transformed from a film and camera company to a technology and imaging company

10. Tesla – transformed the automotive industry with the introduction of electric vehicles.